This post is from the post series Blogging 101 – The Only Guide You’ll Need To Get Started With Blogging.

You might be thinking “I can’t write” – I also thought the same when I was starting with blogging — but trust me, you can!

You don’t have to be JK Rowling to write a blog. Yes it IS important that your blog posts are fairly well written, but you really don’t have to be a bestselling author.

The best piece of advice I can give is to write as you speak. Look at most blogs and you’ll find that they are written in a fairly simple way. This makes it easier to write AND your audience will probably enjoy reading it more.

Let’s face it, people don’t enjoy reading things which are overly technical and boring. People will come to your blog because they want to find something out but they also want to be entertained at the same time.

I have written down several tips below that I personally use when writing posts. Have a look at them and see if you they make sense to you.

1. Keep it simple.

As I said, people don’t like reading things that are overly technical. Keep your language simple and don’t use 10 words if 1 will do!

2. Make sure the content is good.

At the end of the day, your posts need to contain some good content. There has to be a ‘main’ point for people to get from reading the posts. Try to keep to the subject and don’t try to cram too much information into one post.

3. Use stories and examples.

As I say, people will read your blog to be informed – but they also want to be entertained too. Adding real-life examples and stories really brings your posts alive.

4. Talk about your disasters!

A little tip here – people relate to failure and things going wrong, so people LOVE your disaster stories. It also helps to make you seem more ‘real’ and ‘human’ – because nobody gets things right 100% of the time.

5. Put your best information first.

People generally have a short attention span so it’s very important to capture people’s attention in the first couple of paragraphs of the post. So – put some of your best information first. Don’t hang around and ramble – briefly introduce your post and then launch straight into the main ‘meat’ of the content.

6. Grab people’s attention with the post title.

The post title is very important because that’s what draws people to click on your link and makes them want to read what you’ve got to say. I have found that slightly unusual and wierd titles work best – but this also depends on the subject and nature of your blog.

7. Have a clear structure

A beginning, middle and end – the introduction, meat of the content and a conclusion. Start with telling what you’re going to talk about, talk about that thing in middle and conclude by telling what you have talked about.

8. Format your post.

Large chunks of text with no breaks makes your posts hard to read and it also looks boring. Make sure you break up your text by keeping your paragraphs short, add in sub-headings and try putting important words in bold or italics.

9. Categorize your posts according to the content.

Also make sure you categorize your blog posts into different categories so that people can more easily find the posts they are looking for.

10. Learn from Experts.

Have a look at other people’s blogs who are already successful and have a huge subscriber list and get a feel for how they write. I find that this helps a lot and it’s a great source of ideas too. Copy them (not the content but idea!) and in no time you’ll have a same (or even more) following as they now have.

It takes some time to gain some momentum and start writing some real epic shit but if you follow all these tips you’ll find yourself far ahead of your competition in creating great blog posts.

Other posts from Blogging 101 series:

If you find these tips helpful or you have some tips of your own, please leave a comment and let me know about. It’ll not take more than a minute or so of your time.

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